Balancing Act: lululemon’s Secret to a Relatable & Aspirational Social Presence

Ever wondered how top brands strike the balance of inspiring their audience while also remaining relatable and authentic? It’s not easy, but lululemon is incredibly intentional about blending aspirational content with relatable storytelling.

Authenticity is a social media tactic that every brand needs, but not every brand achieves. Explore lululemon’s commitment to its brand voice. They prioritize an ambassador program, community building‌ and local store events to make current and new customers feel like they are part of something. Earn a buyer’s trust and you’ll have a buyer for life, which is exactly what lululemon does.

In this webinar, we’ll uncover how lululemon captures the attention of their audience across all their key social media platforms. They create a truly inclusive, inspiring and relatable brand experience that consistently drives strong engagement and conversions.

Hear from Chris Jackson, lululemon’s Director of Global Content and Social Strategy on this recording. He’ll reveal the secrets behind lululemon’s standout social media campaigns and how they continue to lead the pack in a constantly evolving digital world.

You’ll learn how to:

• Earn buyers trust through authentic community building 
• Make trends and user-generated content work for your brand
• Create a strategy like lululemon’s  to be relatable and aspirational